Economic Developers Council of Ontario: Tourism - Plan to Succeed, Invest to Attract, Market to Achieve
Written By: Rob Spanier | February 1st, 2012
Tourism is one of the fastest growing industries globally. In Ontario, tourism is big business with receipts exceeding $21B in 2009, and supporting more than 300,000 direct and indirect jobs.
Discover how municipal planning and economic development focused on tourism can be a powerful economic generator for your community.
You will hear the story of Branson, Missouri, and how a city with a population of only 10,000 has effectively used municipal planning to support its largest economic activity - the arrival of up to 50,000 new tourists daily.
Learn about concept design, casting and targeted leasing of mixed-use projects that focus on tourism from an industry expert who has developed over 30 legacy projects globally.
Moderator: Richard McKinnell, Assistant Deputy Minister, Ministry of Tourism and Culture
Presenters: Garrett Anderson, Director, Economic Development, City of Branson, Missouri Rob Spanier, Senior Vice President, LiveWorkLearnPlay Advisory Services and Vice Chair of the Urban Land Institute (Toronto)
Presented by: Ontario Ministry of Tourism and Culture