Local, Authentic, Sustainable: The Style Of The New Artisan Economy
26/04/2013The so-called New Artisan Economy has become hotter than hot in our cities. This trend is especially visible in the form of new, small-scale companies focusing on local craftsmanship. Consumers are more and more demanding for local products that are produced in a sustainable way, with care for the environment. Keywords in the New Artisan Economy are local, authentic and sustainable, whether we’re talking chocolate, jeans or bicycles.
The craftsmanship-focused approach to economy was first described in a report from the Institute for the Future in 2008. New Artisans believe that due to a globalizing and computerizing society it will become increasingly important to be able to exercise a certain craft. According to New Artisans, pre-recession manufacturing and construction jobs won’t come back, nevertheless the demand for high-quality, artisanal products will only increase. By producing small quantities of artisanal products in an environmentally friendly way, the overall economy becomes more sustainable which is a benefit for everyone.
Continue reading this article by Ted Pouls on Pop Up City.




